Many, many special order cupcakes were baked this past Saturday. 14 dozen in all.

We’re slowly converting the older cupcake photos to new and improved solo shots. Check out the Menu Page for the entire collection.

Here’s our favorite pumpkin dressed up as, what else, a pumpkin! Have a great Halloween everyone, from everybody here at Snack!

Here’s the official portrait for my new best friend: Pumpkin. Did somebody say fall? Best. Season. Ever.

Finally got some time to take a few pictures of our handiwork. Enjoy. Mocha Carrot Burnt Almond

Here’s a snapshot of a recent experiment: our ever-popular devil’s food cake with a snappy orange buttercream frosting, topped with candy oranges and leaves.

We’re still tweaking recipes every day here at Snack HQ. In fact, we just perfected our Hazelnut frosting. It is, I believe, my favorite frosting to date. Combining a rich hazelnut flavor with a deep chocolate undertone. Mmmmmm. None of that is going to waste, no sir. Previously we had a delicious light meringue that [...]

I’ve always had the impression that Sprinkles was trying too hard to be the Starbucks of cupcake shops. The overtly branded “cupcake experience” style of marketing they do has always rubbed me the wrong way. But to be fair, I figured I had to witness that experience first hand, to give them a chance to [...]

I just found this amazing archive of Hostess snack food ads featuring Marvel and DC superheroes of the 1970s. An interesting foreshadowing of the comic book/snack cake fusion we intend to unleash soon.

Just found the website for one of the builders of the famous cupcake cars.